For a long time, Dave has been very ethical in his buying. He likes a bargain, as who doesn't, but he wouldn't go for one that was attached to an ethically-challenged production or buying practice. I have always both loved this morality and been annoyed about it. In fact, since this post seems to be about ethics, I have to say, I sometimes scoffed at it.
I didn't find it hard not to shop at Walmart, especially when we had a Zeller's store in walking distance of our place, and I
didn't struggle with sympathizing and signing petitions about the employment practices and working conditions of employees. I wasn't thinking deeply enough. Joe Fresh didn't come into my ethical seller's radar at all.
In my defence, I have to say that Joe Fresh is a wonderfully soothing name for a product, and it didn't hurt that the clothes and shoes were smart-looking and made for Canadian weather. And they're sold in Loblaw's for goodness sake!
Still, when I see the photos and hear the stories of the people working in that now-collapsed building in Bangladesh, I am ashamed not to have given more thought to the ethics of lower pricing and the connection to people making $38 a month.
It's not about Joe Fresh or Forever 21 as a product. I'm ashamed that even though I heard, and was saddened by, news stories about the sad circumstances of production in impoverished countries, I distanced myself, didn't really pay any attention to the humanity side of the issue, and failed to think about anything other than my cost while I continued to troll for bargains.
Damn, I'm annoyed with myself. I hope I do more than think Dave is a sweet man for being so aware and so concerned.